approach logo

CWA Summit

We are excited to again sponsor and attend the Climbing Wall Association Summit and can't wait to be together in Salt Lake City for an incredible week building community at the biggest and longest running event for the indoor climbing industry.

Why we're excited for the CWA Summit

Getting together in person at the CWA Summit is so special to us, because we get to not only spend time with our friends, colleagues, and fellow climbing advocates - but we get to share the latest and greatest trends and technology that are shaping our industry's future.


We've been hard at work since last year's show and have some incredible updates to share for our climbing gym management software. Be sure to connect with us to get up to speed on what's new, and what's coming, from us at Approach.

Find us at booth #209

GYM MANAGEMENT SOFTWARE

Discover Approach

Approach simplifies the complexities of running a climbing gym, so that you and your staff get the freedom to prioritize what matters most—your customers and community.


Our platform features all the tools needed to manage day-to-day operations: from the front desk to the back-of-house, the system is easy-to-use, pretty to look at, and robust enough to meet the demands of a complex business.


We're taking a new approach to technology and we welcome you to learn more at the 2025 CWA Summit.


additional PRODUCTS

Approach Journeys

Approach Journeys are automated, personalized marketing campaigns that use relational customer data from your Approach database to adapt workflows to each member's behavior and preferences in real-time.



No more guessing games or one-size-fits-all initiatives; Approach Journeys empowers gyms to streamline marketing efforts through intelligent automation.

LEARN MORE

ADDITIONAL PRODUCTS

Reputation Management

Centralize and simplify management of many of the digital channels and functions you already use such as social media, online reviews, business listing details, and more, in one, easy-to-use platform.


With Reputation Management you can maintain an accurate and active online presence by responding to aggregated reviews from across the internet, creating and scheduling posts to your social media, and updating your gym's key business information for hours of operation, contact details, and more.

LEARN MORE

FEATURED SERVICES

Approach Pay

We are proud to offer embedded payments for credit card processing to our U.S. based clients.


With our own proprietary system, we enable seamless and secure transaction capabilities directly integrated into your gym management system.

GET THE GUIDE

CUSTOMER TESTIMONIALS

A trusted partner to top climbing gyms worldwide.

Connect with us at the CWA Summit

It's going to be a busy week in Salt Lake City. Get some time on your calendar with us so you can be sure to get all your questions answered in person by a member of our team.

Share by: